21 février 2017

Marketing et générosité pour plus de performance

L'altruisme se met à l'épreuve de la performance, la collecte de dons se professionnalise et des opérations complexes se mettent en place pour attirer un nombre toujours plus grand de donateurs. Voir l'article...

Posté par pcassuto à 00:48 - - Permalien [#]

20 février 2017

NAFSA rebrands to better reflect its core values

By Amy Baker. NAFSA has introduced a new logo and strapline, replacing “Association of International Educators” with “Connecting People. Changing the World.” The new-look launched in February and has been very well received, says the US association. More...

Posté par pcassuto à 17:25 - - Permalien [#]

19 février 2017

Tough questions we wished we’d asked about digital signage

eCampus NewsBy Jessie Budd. University marketing expert details the lessons learned from managing digital signage installations. More...

Posté par pcassuto à 21:14 - - Permalien [#]

The hot new brand of higher ed

University Business LogoSubmitted by Stefanie Botelho. President Donald Trump’s decision to tap the president of Liberty University to lead a task force within the U.S. Department of Education reflects two trends: a backlash against liberal policies at American colleges and universities and a hot new brand in higher education—the conspicuously conservative college. More...

Posté par pcassuto à 17:28 - - Permalien [#]

SciQuest evolves into JAGGAER

University Business LogoSubmitted by Stefanie Botelho. SciQuest, Inc., an eProcurement spend solutions company, has been formally relaunched as JAGGAER, producers of the world's most comprehensive Source to Pay (S2P) solutions suite. More...

Posté par pcassuto à 15:12 - - Permalien [#]

Stratus Prep is now Stratus Admissions Counseling

University Business LogoSubmitted by Stefanie Botelho. Stratus Admissions Counseling (http://stratusadmissionscounseling.com/) today announced its name change from Stratus Prep to Stratus Admissions Counseling to more accurately reflect the company’s team-based focus on MBA, law and graduate school placement. More...

Posté par pcassuto à 10:48 - - Permalien [#]

Copley Systems is now Nuro Retention

University Business LogoSubmitted by Stefanie Botelho. Copley Retention Systems announced today a major rebranding of its higher education retention software, to be known as Nuro Retention, and its corporate entity, Nuro Learning. More...

Posté par pcassuto à 10:38 - - Permalien [#]

18 février 2017

Is Programmatic Advertising Brand Safe?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Donna Lehmann. Tips to keep your digital ads off controversial websites. More...

Posté par pcassuto à 18:17 - - Permalien [#]

When Building a Brand, Start Here

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Caity McLaughlin Lischick and Roger Sametz. Research is key to moving your brand forward. More...

Posté par pcassuto à 18:16 - - Permalien [#]

Big Game, Big Ads, Big Money, But … Where’s the Beef?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Joel Anderson. This Sunday -- despite near-historic levels of political unrest and national anxiety -- over 100 million Americans will still gather around the old flat screen, nacho to nacho, and collectively engage in one of our most hallowed, patriotic pastimes: impetuously arguing over which Super Bowl commercials are pretty darn good and which ones … aren’t. More...

Posté par pcassuto à 18:02 - - Permalien [#]