08 janvier 2019

Comment réaliser une vidéo explicative pour votre marque employeur

Focus RH - Gestion de carrière et évolution professionnellePar Caroline Vincelet. En surfant sur le web, vous avez vu de nombreuses vidéos marque employeur, et vous rêvez d’avoir ce genre de communication pour booster vos recrutements. Et si cette année c’était à votre tour de conduire un tel projet ? Conseils pratiques. Plus...

Posté par pcassuto à 02:41 - - Permalien [#]

06 janvier 2019

Mount Holyoke Rejects Controversial Logo Idea

HomeBy Scott Jaschik. Mount Holyoke College has abandoned a plan to change its logo to the design seen at right. Students and some others objected to the image because when the initials are turned on their side, the top two letters appear to create the Venus symbol traditionally used to illustrate "female." Many said that this was exclusionary of transgender students at the college. More...

Posté par pcassuto à 02:13 - - Permalien [#]

20 décembre 2018

Target marketing: It’s all about your aim

University Business Magazine logoIf the term “enrollment funnel” is a foreign concept and effectively reaching your target audience is a constant challenge, keep reading. More...

Posté par pcassuto à 23:26 - - Permalien [#]

19 décembre 2018

Community key in student accommodation – StudentMarketing

By Claudia Civinini. Establishing a community feel is, beyond offering convenience features such as all-inclusive packages, increasingly more important for purpose-built student accommodation providers and investors, StudentMarketing told The PIE News commenting on a 2018 update of its 2017 Amenities in Student Housing report. More...

Posté par pcassuto à 09:24 - - Permalien [#]

18 décembre 2018

Defining and executing on a marketing strategy that targets non-traditional students

University Business Magazine logoMost colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and Gallup. More...

Posté par pcassuto à 22:18 - - Permalien [#]

Smart Online Marketing Promotion Tactics

Smart Online Marketing Promotion Tactics
I signed up for the Scientific American RSS feed yesterday and found that just about every second feed is an add - I don't know whether these were inserted by the magazine of by the syndicator, NewsIsFree (who really ought to change their name). And every ad was the same, and had nothing to do with the magazine or my interets. More...

Posté par pcassuto à 15:03 - - Permalien [#]

16 décembre 2018

Making Memories

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrAs recaps of this year’s AMA conference continue to be published, one major takeaway has been the importance of using emotion in our marketing and communication efforts. Whether it’s an appeal to true human connections, emotional branding, storytelling or describing our business as a business of inspiration, emotion as a communications objective is ubiquitous—even outside our industry. More...

Posté par pcassuto à 23:40 - - Permalien [#]

06 décembre 2018

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vin Crosbie summarizes, "Though that title sounds dull, no other work has more influenced my thinking about online. When I came out of UPI, Reuters, and News Corporation in 1994, I couldn't understand why shoveling print content into online (as I had done at Murdoch's Delphi and iGuide projects) didn't lead to online publishing success. This paper explained why. It is indeed a description of the conceptual foundations of online media." What this paper captures, that many subsequent works don't, is the idea of 'flow' in electronic communications. More...

Posté par pcassuto à 10:49 - - Permalien [#]

Faut-il travailler son influence ou son personal branding ?

Focus RH - Gestion de carrière et évolution professionnellePar Frédéric Fougerat. L’omniprésence du web et des réseaux sociaux dans nos vies personnelles et professionnelles amène de nouveaux questionnements, notamment sur la prise en compte de la valeur sociale des candidats au moment du recrutement, ou de celle des collaborateurs dans l’entreprise. Plus...

Posté par pcassuto à 01:00 - - Permalien [#]

01 décembre 2018

8 ideas for CTE marketing

University Business Magazine logo1. Advertise in a variety of places—from local TV, radio and social media to high school job fairs.
2. Target specific populations through Facebook advertising.
3. Consider using virtual reality and other cutting-edge technology to show potential students what their jobs could be like. More...

Posté par pcassuto à 23:15 - - Permalien [#]