02 juillet 2018

Pourquoi la marque employeur déchaîne-t-elle autant les passions ?

Focus RH - Gestion de carrière et évolution professionnellePar Frédéric Fougerat. Quand on parle de marque employeur entre communicants, le sujet est motivant, mais la discussion toujours apaisée, comme avec les RH, nécessité de collaboration oblige. Alors pourquoi tant d’emportement de la part des observateurs et des commentateurs dès que le sujet de la marque employeur est abordé. Plus...

Posté par pcassuto à 00:47 - - Permalien [#]


27 juin 2018

VMCAD to boost offerings, change name

University Business Magazine logoVirginia Marti College of Arts and Design will soon be known as the North Coast College, and its offerings are expected to be as broad as its new name. More...

Posté par pcassuto à 00:10 - - Permalien [#]

24 juin 2018

What is the future of college marketing?

University Business Magazine logoThe world of college admissions is bound by traditions: the calendar of deadlines throughout the fall and spring, the college fairs and campus tours, and the academic measures used to admit students, such as high-school grades and SAT and ACT scores. More...

Posté par pcassuto à 01:24 - - Permalien [#]

18 juin 2018

Warding Off Summer Melt

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFor enrollment marketers, personalization should infuse every interaction with prospective students. Although it’s important throughout all stages of the recruitment process, during summer melt season it becomes mission critical. Budgets for colleges and universities run on thin margins and losing students over the summer can have dire consequences. More...

Posté par pcassuto à 23:11 - - Permalien [#]

Journey Mapping: The New Way to Brainstorm

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrJourney mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles. More...

Posté par pcassuto à 23:11 - - Permalien [#]


Universities’ marketing is out of date, says web guru

By Nic Mitchell. Universities have been accused of lagging behind in understanding what is happening in marketing for young people in the digital age, according to one of the top visionaries of recent web developments. He urged universities to allow authentic student reviews on their websites. More...

Posté par pcassuto à 08:43 - - Permalien [#]

02 juin 2018

Marketing et enseignement supérieur : des amis qui se cherchent encore !

Blog "HEDway" d'Olivier Rollot. Ils ne sont pas encore si nombreux dans l’enseignement supérieur ceux qui portent le nom de directeur marketing. Dans les écoles de management ils sont souvent également directeurs de la communication mais commencent à occuper des postes dédiés. Quasi inconnus ans les écoles d’ingénieurs ils ont encore moins leur mot à dire dans les universités mais émergent dans les Comue (communauté d’universités et d’établissements) qui veulent booster leur recrutement international. Plus...

Posté par pcassuto à 10:33 - - Permalien [#]

28 mai 2018

OCC, Oakland University partner on new marketing campaign

University Business Magazine logoOakland Community College and Oakland University on Wednesday announced a $20,000 co-branded marketing campaign to encourage county residents pursuing a degree to "Start Here ..." at the former and "Finish Here." at the latter. More...

Posté par pcassuto à 23:42 - - Permalien [#]

26 mai 2018

Penning a 20-Minute Power Tweet

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrWhy devoting 20 minutes to your university’s 280 characters isn’t asking too much. More...

Posté par pcassuto à 08:41 - - Permalien [#]

17 mai 2018

Our Tender Youth Imperiled - Yet Another Corporate Menace

Our Tender Youth Imperiled - Yet Another Corporate Menace
From time to time I try to bring together the issues of branding and education in various ways. This review looks at a book that attempts the same project, though in a much more thorough fashion. More...

Posté par pcassuto à 18:23 - - Permalien [#]