24 avril 2018

Sightlines introduces integrated facilities program for small campuses

University Business Magazine logoSightlines, a Gordian company and leader in facilities planning, benchmarking and analysis for higher education institutions, announced today its addition of the Integrated Facilities Program to support small colleges and universities with comprehensive facilities intelligence. More...

Posté par pcassuto à 21:24 - - Permalien [#]

22 avril 2018

Intercollegiate Athletics: Some Revenue, Reputation and Moral Questions

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrTo calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider. More...

Posté par pcassuto à 01:31 - - Permalien [#]

The Strongest Case for Institutional Brand-Building: a President’s-Eye View

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrHigher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing. More...

Posté par pcassuto à 01:29 - - Permalien [#]

Marketing the Why in Higher Education

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrProspective students have options. Lots and lots of options. There are more than 5,000 colleges and universities offering a staggering number of majors, minors and degree types. More...

Posté par pcassuto à 01:23 - - Permalien [#]

19 avril 2018

A deep dive into college data: The state of higher ed marketing analytics 2018

Screenshot-2018-4-19 Techno-News BlogTechno-News Blog. Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries?  Since this project was conducted around an assessment—and not a mere survey—of the gap between best and current practices, the study participants all received a final grade computed on a 100-point scale to illustrate the distance completed on the road to digital marketing analytics, the HEDMAR score. More...

Posté par pcassuto à 10:44 - - Permalien [#]

15 avril 2018

Quel avenir pour la French Tech ?

LogoLa marque French Tech a contribué au dynamisme et à la réussite de l’écosystème entrepreneurial technologique français, lequel est aujourd’hui bien mieux structuré : les investisseurs sont de retour à des niveaux d’avant crise, les start-ups se développent, les incubateurs et autres accompagnateurs n’ont jamais été aussi nombreux. Des acteurs privés et associatifs ont très largement accéléré ce mouvement, dans des registres différents, qu’il s’agisse du NUMA, de France Digitale, de Station F, de The Family ou de The Camp…Toutefois, la position actuelle de la French Tech ne lui permet plus de s’affirmer comme la marque ombrelle sous laquelle l’ensemble de l’environnement pourrait se retrouver. Plus...

Posté par pcassuto à 16:58 - - Permalien [#]

31 mars 2018

Dude Solutions launches new brand identity, logo and website

University Business Magazine logoDude Solutions, the leading software-as-a-service (SaaS) provider of operations management solutions to education, government, healthcare, senior living, manufacturing and membership-based organizations, today unveiled a new corporate brand identity, logo and website in addition to the expansion of their online Dude Community now reaching thousands of operations professionals across all industries. More...

Posté par pcassuto à 01:22 - - Permalien [#]

30 mars 2018

Building your brand

University Business Magazine logoMany community colleges have been in their communities for decades, and some take it for granted that campus stakeholders, prospective students and their families, and the public at large understand who they are and what they do. More...

Posté par pcassuto à 17:36 - - Permalien [#]

26 mars 2018

Articulating Your Institution’s Employer Brand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFaculty and staff are the heart of an institution. Colleges and universities have hundreds and sometimes thousands of employees who each day deliver on the institution’s brand promise to students and others. More...

Posté par pcassuto à 02:02 - - Permalien [#]

Where to Start With Digital Marketing

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrHigher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies. More...

Posté par pcassuto à 01:52 - - Permalien [#]