30 avril 2019

Profil public: acteurs publics, boostez votre attractivité !

Associations des Régions de France, toute l'actualité des régions.Grâce à cette plateforme innovante, au croisement d’un site d’emploi et d’un site média, la startup Profil Public aide les candidats à se projeter sur un poste qui leur corresponde et les institutions publiques à développer leur marque employeur. Plus...

Posté par pcassuto à 00:01 - - Permalien [#]


28 avril 2019

The marketisation of attention (Advocate 26 01)

In the court of Queen Anne, attention is hers to bestow. Becoming known to Her Majesty is the first, vital step towards some kind of security. The achievement of this justifies the risk one takes in proactively applying healing herbs to her sleeping legs or coughing in her presence. More...

Posté par pcassuto à 18:22 - - Permalien [#]

27 avril 2019

"Contenus subjectifs" : l’avenir de la marque employeur

Focus RH - Gestion de carrière et évolution professionnellePar Caroline Vincelet. La communication RH traditionnelle vit ses dernières années. Aujourd’hui, les équipes RH doivent être conscientes des nouvelles attentes des candidats en matière de supports de communication. Votre recrutement pourrait en être grandement facilité. Il est grand temps de monter d’un cran dans vos pratiques. Plus...

Posté par pcassuto à 21:48 - - Permalien [#]

25 avril 2019

Why universities are spending millions on marketing

Résultat de recherche d'images pour "hepi"When the Guardian reported recently that “Universities are spending millions on marketing to attract students”, there was surprise, followed rapidly by a chorus of disapproval. At first sight, this may seem like a strange thing for institutions to spend their resources on – surely they are educational charities, with the teaching and research as their objectives. More...

Posté par pcassuto à 08:14 - - Permalien [#]

22 avril 2019

Falling for future-porn: the demise of art history and the rise of university marketing

The ConversationThe impending closure of art history at La Trobe University has drawn sharp criticism from academics. They have pointed out that students enjoy art history: it is economical, has enduring value and demonstrably excellent outcomes. More...

Posté par pcassuto à 21:41 - - Permalien [#]


21 avril 2019

Disconnected: Can universities surpass brand image to make their social media relevant?

The ConversationUniversities fail to exploit social media’s most compelling features, tending to broadcast their brands instead of engaging students and the public online, new research suggests. More...

Posté par pcassuto à 19:06 - - Permalien [#]

20 avril 2019

How Does It Feel? Getting Your Brand Beyond Facts and Figures

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFinding the right students for your institution demands marketing that conveys both facts and feelings. More...

Posté par pcassuto à 22:55 - - Permalien [#]

19 avril 2019

How to Market Your Book Through Social Media

HomeAnthony Ocampo provides three tips for cultivating a community and curating a conversation. More...

Posté par pcassuto à 20:15 - - Permalien [#]

05 avril 2019

The abject failure of marketisation in higher education

The GuardianThe enormous sums spent by many universities on marketing should come as no surprise (Report, 3 April). Nor should the fact that it is mostly the less prestigious institutions that are doing most of the spending. More...

Posté par pcassuto à 21:52 - - Permalien [#]

Universities spending millions on marketing to attract students

The GuardianGuardian investigation reveals growing ad budgets among lower and middle ranking institutions. More...

Posté par pcassuto à 21:29 - - Permalien [#]