23 septembre 2018

What’s So Bad About Marketing?

HomeThe need to sell higher education and the liberal arts is real, and there should be no shame in that, argue Leonard Cassuto and Robin L. Cautin. More...

Posté par pcassuto à 12:13 - - Permalien [#]


31 août 2018

Mindset Marketing, Behaviorism, and Deficit Ideology

Mindset Marketing, Behaviorism, and Deficit Ideology
Ryan Boren, 2018/07/19

This is a longish discussion and (mostly) collection of resources on the idea that successful learning requires a particular mindset (such as a 'growth mindset' or 'grit' or some such thing). These mindsets, argues Ryan Boren, become products that are marketed as part of learning technology. But they are misdirections. More...

Posté par pcassuto à 14:58 - - Permalien [#]

27 août 2018

Universities ordered to ban junk food on campus

The University Grants Commission has issued a notice to vice-chancellors of all universities directing them to ban junk food on college premises. This comes as a reminder of the advisory issued in November 2016 for banning junk food in colleges to “set new standards for healthy food and reduce obesity levels in young learners”, reports ANI. More...

Posté par pcassuto à 11:53 - - Permalien [#]

25 août 2018

Intrusive advising for college students

University Business Magazine logoWhen the strategy is that staff reach out to students rather than wait for students to come to them, some colleges experience higher retention rates, which, in turn, helps the bottom line. More...

Posté par pcassuto à 02:30 - - Permalien [#]

24 août 2018

Thinking about Market Research?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFour Things to Consider When Planning a Marketing Research Project. More...

Posté par pcassuto à 00:19 - - Permalien [#]


Turning a College President Into a Thought Leader

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrPositioning your president as a thought leader is a goal of every college communicator and securing bylined op-ed pieces is one strategy that can help you achieve just that. More...

Posté par pcassuto à 00:18 - - Permalien [#]

Rebranding Your School: When Is the Time Right?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrUnless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater. More...

Posté par pcassuto à 00:05 - - Permalien [#]

23 août 2018

University Laughs at Its Location… Again

HomeBy Scott Jaschik. When "Admissions Insider" wrote in February about the use of humor in recruiting students, several experts pointed to a poster (at left) that has become legendary at Rose-Hulman Institute of Technology. The poster's tagline -- "Ski Terre Haute" -- is about an activity that would be very difficult in flat Indiana. Yet students and alumni love the poste. More...

Posté par pcassuto à 00:06 - - Permalien [#]

03 août 2018

Rethinking How We Measure Social ROI

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrFor many, social ROI means one thing and one thing only: money in, money out. But if all your social measurements are cash-driven, you're missing the big picture. Despite this, ROI advocates will often argue that everything in social demands a dollar value (or some equivalent). This might make sense from the marketing side, but it doesn’t from the public-relations (PR) side. More...

Posté par pcassuto à 10:58 - - Permalien [#]

02 août 2018

3 smart marketing strategies to boost student engagement and retention

eCampus NewsThere’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled. More...

Posté par pcassuto à 00:33 - - Permalien [#]