19 juillet 2017

Five Ways Marketing Pros and Academics Should Work Together

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrThere’s no question that successful marketing is critical to meeting institutional goals. But the path to an effective marketing campaign isn’t always smooth, especially when interacting with other college professionals who may not have a marketing background. More...

Posté par pcassuto à 00:18 - - Permalien [#]

18 juillet 2017

An Ode to Print

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrDonna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best. More...

Posté par pcassuto à 14:16 - - Permalien [#]

Three Thoughts About Sub-Brands

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrOver time, most institutions of higher education, large and small, develop “sub-brands” within the institution. These entities arise in service to a specific mission and then develop identities and audiences that to one degree or another are different from those of the institution to which they’re attached. If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise. More...

Posté par pcassuto à 14:13 - - Permalien [#]

10 juillet 2017

AI. Machine Learning. What’s the Impact on Digital Marketing Today?

http://people.uis.edu/rschr1/wp-content/themes/default/images/kubrickheader.jpgTechno-News Blog. Artificial intelligence and machine learning have been highly predicted trends in marketing and SEO. But how are they changing the industry now? Read on to find out more about the influence of AI on the marketing world in this Search Engine Nerds episode. More...

Posté par pcassuto à 00:31 - - Permalien [#]

25 mai 2017

Core elements of a successful digital marketing plan

University Business LogoSubmitted by Stefanie Botelho. In 2013, officials at Wichita State University set out to expand its online degree profile, targeting six programs to pilot for increased exposure through distance learning. More...

Posté par pcassuto à 20:46 - - Permalien [#]

College or church?

University Business LogoSubmitted by Stefanie Botelho. Can a private college after 40 years be rebranded as a church virtually overnight, thereby exempting it from FOIA requests to see how it handled public monies it received courtesy of legislators. More...

Posté par pcassuto à 20:25 - - Permalien [#]

Atlona Education Market Strategy brings company to UBTech Conference

University Business LogoSubmitted by Stefanie Botelho. Atlona’s commitment to the education market continues to grow with its first official appearance as an exhibitor at UBTech, an annual conference and trade show that focuses on higher education technology leadership. More...

Posté par pcassuto à 17:41 - - Permalien [#]

Should a small college or university be licensing their trademarks?

University Business LogoBy Roberto Santizo. Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015. More...

Posté par pcassuto à 09:22 - - Permalien [#]

23 mai 2017

How Marketing and Institutional Advancement Should Work Together

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Kristi Eaves-McLennan. A popular reporting model for marketing and communications offices, especially those at smaller institutions, has been to report to the vice president in charge of fundraising. More...

Posté par pcassuto à 07:19 - - Permalien [#]

Mobilizing Effective Brand Ambassadors

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Roger Sametz. If you’ve followed the last seven posts in this series on brand-building for academia, you’ve learned about the importance of managing your brand with intent; gained an understanding of how research drives informed decisions; crafted messaging that resonates with your different constituencies; developed a visual toolbox that will differentiate; made strategic choices around methods and materials; mapped out a holistic digital strategy; and have begun to build your brand mosaic. More...

Posté par pcassuto à 07:18 - - Permalien [#]