25 décembre 2017

2018 digital marketing trends for colleges to look out for

University Business Magazine logoWhat deep currents will shape this new year for higher ed digital marketers and communicators? I’ve tried to answer this question every January for the past few years, and it doesn’t get easier. Change is the only constant. More...

Posté par pcassuto à 13:55 - - Permalien [#]

24 décembre 2017

Chief marketing officer

University Business Magazine logoThe CMO has strategic and tactical responsibility for the planning, development and execution of ISEP’s marketing, branding and promotional strategy for its member institutions and students. More...

Posté par pcassuto à 06:03 - - Permalien [#]

20 décembre 2017

Take a Break: A Higher Ed Marketer’s Plan to Prepare for 2018

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrMany of you are getting ready for a well-deserved break over the holidays. While I’m not suggesting that you work during that break, it is a great time to take stock. With no crises or overflowing email inboxes to deal with, you actually have time to think and plan. More...

Posté par pcassuto à 04:28 - - Permalien [#]

28 novembre 2017

10 ways your campus marketing can entice today’s students

eCampus NewsThe best way to reach Millennial students and see an immediate impact is to stop making these big campus marketing mistakes. More...

Posté par pcassuto à 17:25 - - Permalien [#]

26 novembre 2017

Want to get a promoted in a university? Learn the art of self-branding

The Guardian homeSelf-selection to the university promotions process prioritises those academics who put their own careers first. We need a more collegial approach. More...

Posté par pcassuto à 21:34 - - Permalien [#]

Universities now sell themselves – just like shampoo

The Guardian homeNow that education is a commodity, colleges are bound to exaggerate their standing.
When something is turned into a commodity, should anyone be surprised when it starts to behave like one, even to the point of exaggeration in its marketing. More...

Posté par pcassuto à 19:08 - - Permalien [#]

25 novembre 2017

Three Ways to Attract and Enroll Today’s Graduate Learner

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrData-driven strategies to reach a constantly evolving cohort.
It's not so simple, is it. More...

Posté par pcassuto à 21:18 - - Permalien [#]

12 novembre 2017

Brand New IAU Website: Coming up soon!

The IAU is in the process of renewing its website. The new site will showcase more efficiently IAU activities, publications, events and partnerships. It will also provide a better visibility for its members. IAU is looking forward to welcoming you on it brand new website soon. Plus...

Posté par pcassuto à 16:55 - - Permalien [#]

25 octobre 2017

Merit welcomes a wave of new institutions to its reputation marketing platform

University Business LogoMerit, the platform that colleges, employers, high schools and more use to document and share the success of each of their students, is pleased to announce that University of Utah, Gettysburg College, Berea College, Willamette University, Southern New Hampshire University and many more have recently joined Merit's reputation network to drive awareness of, and engagement with, student outcomes. More...

Posté par pcassuto à 01:10 - - Permalien [#]

23 octobre 2017

How word-of-mouth can impact your college brand

University Business LogoYour students are talking about what it’s like to go to your college. Why does it matter? Because their opinions are one of the most influential forces at work when it comes to new students making decisions about attending — and staying — at your institution. More...

Posté par pcassuto à 09:42 - - Permalien [#]