Par Audrey Poulain et Jean-Luc Dagron. Le monde est plein de marketing ! Les uns cherchent à valoriser leurs produits ou services, d'autres confondent marketing et communication, les plus pointus militent pour l'expérience client. Plus...04 août 2017
Le marketing au sein des fonctions support et sa posture
Par Audrey Poulain et Jean-Luc Dagron. Le monde est plein de marketing ! Les uns cherchent à valoriser leurs produits ou services, d'autres confondent marketing et communication, les plus pointus militent pour l'expérience client. Plus...Mettez les réseaux sociaux au service de votre marque employeur
Par Séverine Loureiro. A l’heure de cette transformation numérique qui (à raison) nous obsède tous, les entreprises doivent opérer de profonds changements dans leur fonctionnement, leurs modes de travail, leurs outils, ou encore leur management. Plus...La marque employeur gagne en crédibilité
Le faire-savoir sur les atouts et les promesses de l'entreprise, ne se concocte plus en chambre avec des marketeurs. Sous la pression des réseaux sociaux l'entreprise invite ses collaborateurs à se muer en e-influenceurs. Et replonge dans ses racines culturelles. Deux éléments qui renforcent la pertinence des messages. Voir l'article...
01 août 2017
Amid falling enrollment, MU expands existing recruitment, marketing efforts
Double down on phone calls. Double up on school visits. Talk to pastors, counselors, farmers, researchers and teachers. More...
19 juillet 2017
Five Ways Marketing Pros and Academics Should Work Together
There’s no question that successful marketing is critical to meeting institutional goals. But the path to an effective marketing campaign isn’t always smooth, especially when interacting with other college professionals who may not have a marketing background. More...
18 juillet 2017
An Ode to Print
Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best. More...
Three Thoughts About Sub-Brands
Over time, most institutions of higher education, large and small, develop “sub-brands” within the institution. These entities arise in service to a specific mission and then develop identities and audiences that to one degree or another are different from those of the institution to which they’re attached. If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise. More...
10 juillet 2017
AI. Machine Learning. What’s the Impact on Digital Marketing Today?
Techno-News Blog. Artificial intelligence and machine learning have been highly predicted trends in marketing and SEO. But how are they changing the industry now? Read on to find out more about the influence of AI on the marketing world in this Search Engine Nerds episode. More...
25 mai 2017
Core elements of a successful digital marketing plan
Submitted by Stefanie Botelho. In 2013, officials at Wichita State University set out to expand its online degree profile, targeting six programs to pilot for increased exposure through distance learning. More...
College or church?
Submitted by Stefanie Botelho. Can a private college after 40 years be rebranded as a church virtually overnight, thereby exempting it from FOIA requests to see how it handled public monies it received courtesy of legislators. More...
