12 janvier 2018

Lyon College hopes to attract more students by welcoming their pets

HomeBy Scott Jaschik. Lyon College, a private liberal arts institution in Arkansas, is betting that students’ love for their cats and dogs will lead them to enroll. Lyon is joining a small number of colleges that allow students to bring pets with them to live on campus. More...

Posté par pcassuto à 15:41 - - Permalien [#]


26 décembre 2017

Créateurs de futurs depuis 1257

Sur le blog "Histoires d'universités" de Pierre Dubois. Créateurs de futurs depuis 1257. Diantre ! Commentaires. Créateurs : pourquoi un S final ? pourquoi pas créatrice ? ou créateur ? De futurs : pourquoi un S final ? Depuis 1257 ? Pourquoi pas 1200 ou 1231 ? J’attends avec curiosité les explications, les gloses des concepteurs de la campagne. Plus...

Posté par pcassuto à 05:43 - - Permalien [#]

25 décembre 2017

2018 digital marketing trends for colleges to look out for

University Business Magazine logoWhat deep currents will shape this new year for higher ed digital marketers and communicators? I’ve tried to answer this question every January for the past few years, and it doesn’t get easier. Change is the only constant. More...

Posté par pcassuto à 13:55 - - Permalien [#]

24 décembre 2017

Chief marketing officer

University Business Magazine logoThe CMO has strategic and tactical responsibility for the planning, development and execution of ISEP’s marketing, branding and promotional strategy for its member institutions and students. More...

Posté par pcassuto à 06:03 - - Permalien [#]

20 décembre 2017

Take a Break: A Higher Ed Marketer’s Plan to Prepare for 2018

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrMany of you are getting ready for a well-deserved break over the holidays. While I’m not suggesting that you work during that break, it is a great time to take stock. With no crises or overflowing email inboxes to deal with, you actually have time to think and plan. More...

Posté par pcassuto à 04:28 - - Permalien [#]


28 novembre 2017

10 ways your campus marketing can entice today’s students

eCampus NewsThe best way to reach Millennial students and see an immediate impact is to stop making these big campus marketing mistakes. More...

Posté par pcassuto à 17:25 - - Permalien [#]

26 novembre 2017

Want to get a promoted in a university? Learn the art of self-branding

The Guardian homeSelf-selection to the university promotions process prioritises those academics who put their own careers first. We need a more collegial approach. More...

Posté par pcassuto à 21:34 - - Permalien [#]

Universities now sell themselves – just like shampoo

The Guardian homeNow that education is a commodity, colleges are bound to exaggerate their standing.
When something is turned into a commodity, should anyone be surprised when it starts to behave like one, even to the point of exaggeration in its marketing. More...

Posté par pcassuto à 19:08 - - Permalien [#]

25 novembre 2017

Three Ways to Attract and Enroll Today’s Graduate Learner

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrData-driven strategies to reach a constantly evolving cohort.
It's not so simple, is it. More...

Posté par pcassuto à 21:18 - - Permalien [#]

12 novembre 2017

Brand New IAU Website: Coming up soon!

The IAU is in the process of renewing its website. The new site will showcase more efficiently IAU activities, publications, events and partnerships. It will also provide a better visibility for its members. IAU is looking forward to welcoming you on it brand new website soon. Plus...

Posté par pcassuto à 16:55 - - Permalien [#]