25 octobre 2017

Merit welcomes a wave of new institutions to its reputation marketing platform

University Business LogoMerit, the platform that colleges, employers, high schools and more use to document and share the success of each of their students, is pleased to announce that University of Utah, Gettysburg College, Berea College, Willamette University, Southern New Hampshire University and many more have recently joined Merit's reputation network to drive awareness of, and engagement with, student outcomes. More...

Posté par pcassuto à 01:10 - - Permalien [#]

23 octobre 2017

How word-of-mouth can impact your college brand

University Business LogoYour students are talking about what it’s like to go to your college. Why does it matter? Because their opinions are one of the most influential forces at work when it comes to new students making decisions about attending — and staying — at your institution. More...

Posté par pcassuto à 09:42 - - Permalien [#]

College collaboration rebrands as Cross College Alliance

University Business LogoThe collaborative effort between six local colleges has a new name: The Cross College Alliance. More...

Posté par pcassuto à 09:39 - - Permalien [#]

21 octobre 2017

How can universities build their brands?

The Guardian homeWith universities increasingly deploying branding strategies to recruit students and attract investment, here’s how to stand out from the crowd. More...

Posté par pcassuto à 20:26 - - Permalien [#]

19 octobre 2017

Le marketing est-il soluble dans l’intelligence artificielle ?

The ConversationL’arrivée du big data, couplé à l’intelligence artificielle, ne signe-t-elle pas l’arrivée d’un nouvel âge d’or pour le marketing ? Il y aurait là le signe précurseur de l’arrivée d’un marketing prédictif qui, comme dans Minority Report, serait en mesure d’anticiper les désirs d’achat des consommateurs. Plus...

Posté par pcassuto à 21:59 - - Permalien [#]

18 octobre 2017

Total Marketing Spend: The Hard Questions

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrA corporate CMO expects to control her organization’s marketing expenditures.  But universities operate differently. More...

Posté par pcassuto à 19:46 - - Permalien [#]

Optimistic Marketing: Reshaping the Narrative Around Higher Education

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrHigher ed marketers can combat the dwindling confidence in the value of higher education through strategies anchored in authentic optimism. More...

Posté par pcassuto à 19:42 - - Permalien [#]

Want to Reach Gen Z? Look to Adult Learners

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrMarketing messages that resonate with both cohorts’ pragmatic, career-oriented approach to education. More...

Posté par pcassuto à 19:38 - - Permalien [#]

Are we asking higher ed advertising to do too much?

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrIn The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly envisions a day when “the buildings we pass along the highway are screens themselves. More...

Posté par pcassuto à 19:37 - - Permalien [#]

Changing the Culture for Better Results

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrTechnology moves at lightning speed, Facebook’s algorithm has new rules daily and marketing strategies are ever-evolving as the audiences we all seek to reach become increasingly fragmented. More...

Posté par pcassuto à 19:36 - - Permalien [#]