29 avril 2017

Marketing’s Role in Yielding Prospects

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Kirsten Fedderke and Suzanne Grigalunas. Remember the good old days, when yield was more predictable? When the pathways for students were clear, the internal roles of institutional marketing and admissions were defined, and yield was the sole purview of the admissions office. More...

Posté par pcassuto à 01:02 - - Permalien [#]

Trust, But Verify, Your Marketing to Teens

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Michael Stoner. From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness. More...

Posté par pcassuto à 01:00 - - Permalien [#]

24 avril 2017

Nouvelles Frontières : l’événement qui décrypte les tendances du marketing digital

Dans un contexte croissant d'accélération technologique, les Directeurs Marketing agiles doivent appréhender les forces et les faiblesses des innovations proposées par le marché, distinguer les effets de modes des bonnes pratiques mais aussi et de plus en plus intégrer leur impact humain et culturel. Voir l'article...

Posté par pcassuto à 01:43 - - Permalien [#]

Marketing d’influence : que veulent les blogueurs ?

Cision publie régulièrement des études sur les professionnels du digital et sur les relations presse. Après s’être intéressée aux journalistes et à l’inbound marketing, la solution logicielle de RP et d’influence s’est penchée sur les blogueurs et leurs attentes. L’étude a été réalisée auprès de 365 blogueurs entre janvier et mars 2017. Voir l'article...

Posté par pcassuto à 01:41 - - Permalien [#]

20 avril 2017

What we’ve learned about VR ads after 100 millions impressions for brands

By Stephen Downes - Stephen's Web. What we’ve learned about VR ads after 100 millions impressions for brands
Brad Phaisan, ReadWrite, 2017/03/10
It's hard to believe that virtual reality (VR) has already served 100 million advertisements, but there you have it. What have advertisers learned? Probably a lot more than this article tells us. More...

Posté par pcassuto à 14:28 - - Permalien [#]

19 avril 2017

Profiling the international marketing and recruitment professional

By . With fast-paced digital developments, policy changes, and increasing global competition, international student recruitment is rapidly evolving. To succeed in this competitive environment, deploying the right international marketing methods is crucial. In the spring of 2016, the EAIE surveyed professionals at European higher education institutions on the effectiveness of different methods. More...

Posté par pcassuto à 21:43 - - Permalien [#]

18 avril 2017

Brand is key challenge for international recruitment

By Nic Mitchell. Brand awareness is the key challenge facing universities in recruiting international students, according to an audience poll of a global webinar on international student mobility trends: shifting recruitment priorities and strategies. More...

Posté par pcassuto à 15:35 - - Permalien [#]

16 avril 2017

What is the future of college marketing?

University Business LogoSubmitted by Stefanie Botelho. The world of college admissions is bound by traditions: The calendar of deadlines throughout the fall and spring, the college fairs and campus tours, and the academic measures used to admit students, such as high-school grades and SAT and ACT scores. More...

Posté par pcassuto à 00:44 - - Permalien [#]

13 avril 2017

Brand You Can Hold in Your Hand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Michael Eads. Now that you have an understanding of the process behind building a compelling brand, have gotten calibrated through thoughtful research, have crafted resonant messaging, and have developed a visual toolbox, it’s time to take a closer look at how strategic choices around methods and materials will increase the impact of your print communications. More...

Posté par pcassuto à 22:17 - - Permalien [#]

Building a Strong Higher Ed Marketing Team

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Deborah Maue. Having a great team starts with hiring great people, and consistently hiring good people requires a rigorous, objective evaluation process that’s focused on experience and competencies, and removes as much bias as possible. More...

Posté par pcassuto à 22:05 - - Permalien [#]