25 mai 2017

Atlona Education Market Strategy brings company to UBTech Conference

University Business LogoSubmitted by Stefanie Botelho. Atlona’s commitment to the education market continues to grow with its first official appearance as an exhibitor at UBTech, an annual conference and trade show that focuses on higher education technology leadership. More...

Posté par pcassuto à 17:41 - - Permalien [#]

Should a small college or university be licensing their trademarks?

University Business LogoBy Roberto Santizo. Trademark licensing is big business for big universities. The International Licensing Industry Merchandisers Association estimates collegiate licensing programs raked in $209 million in 2015. More...

Posté par pcassuto à 09:22 - - Permalien [#]

23 mai 2017

How Marketing and Institutional Advancement Should Work Together

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Kristi Eaves-McLennan. A popular reporting model for marketing and communications offices, especially those at smaller institutions, has been to report to the vice president in charge of fundraising. More...

Posté par pcassuto à 07:19 - - Permalien [#]

Mobilizing Effective Brand Ambassadors

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Roger Sametz. If you’ve followed the last seven posts in this series on brand-building for academia, you’ve learned about the importance of managing your brand with intent; gained an understanding of how research drives informed decisions; crafted messaging that resonates with your different constituencies; developed a visual toolbox that will differentiate; made strategic choices around methods and materials; mapped out a holistic digital strategy; and have begun to build your brand mosaic. More...

Posté par pcassuto à 07:18 - - Permalien [#]

21 mai 2017

Don’t Use Our Brand

HomeBy Jeremy Bauer-Wolf. Free speech advocates said in interviews they believe wholehearted support for athletes’ First Amendment rights would actually boost LSU’s image, especially at a time when free expression has been hotly debated on college campuses. More...

Posté par pcassuto à 14:41 - - Permalien [#]

20 mai 2017

How Far Is Too Far in Admissions Marketing?

HomeBy Scott Jaschik. Experts consider how colleges can differentiate themselves from their competitors -- without trash-talking. More...

Posté par pcassuto à 17:39 - - Permalien [#]

DeVry to Rebrand as Adtalem Global Education

HomeBy Andrew Kreighbaum. DeVry Education Group is seeking to change its name to Adtalem Global Education Inc., it revealed to shareholders in an SEC filing. The filing asks shareholders to vote in favor of the name change ahead of a May 22 shareholder meeting at the company's headquarters. More...

Posté par pcassuto à 14:49 - - Permalien [#]

30 avril 2017

Marque employeur : comment construire une stratégie de contenus RH ?

Focus RH - Gestion de carrière et évolution professionnellePar Caroline Vincelet. Les meilleurs experts vous le répètent : ce n’est pas en diffusant simplement des offres d’emploi que vous allez attirer les meilleurs éléments et vous démarquer des autres entreprises de votre marché. Voir l'article...

Posté par pcassuto à 00:43 - - Permalien [#]

29 avril 2017

What B2B marketing can teach you about PPC in higher ed

University Business LogoSubmitted by Stefanie Botelho. Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. More...

Posté par pcassuto à 20:50 - - Permalien [#]

Leapfrog offers performance marketing solution

University Business LogoSubmitted by Stefanie Botelho. Leapfrog, a leading performance marketing company, offers a specialized solution for higher education institutions seeking to maximize paid social media marketing efforts. More...

Posté par pcassuto à 18:59 - - Permalien [#]