13 avril 2017

Building a Strong Higher Ed Marketing Team

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Deborah Maue. Having a great team starts with hiring great people, and consistently hiring good people requires a rigorous, objective evaluation process that’s focused on experience and competencies, and removes as much bias as possible. More...

Posté par pcassuto à 22:05 - - Permalien [#]

Five Strategies for Building a Great University Brand

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Ken Pasternak. A decade ago, few universities thought strategically about their brand. Now, as the market for academic talent, funding, and recognition heats up, the need has become acute. More...

Posté par pcassuto à 22:03 - - Permalien [#]

20 mars 2017

Tendances, regard sur le marketing grand public

http://blog.educpros.fr/gilbert-azoulay/wp-content/themes/longbeach_gilbert/images/img01.jpgBlog Educpros de Gilbert Azoulay. Les experts marketing aujourd’hui sont constamment inondés de nouveaux canaux, de nouveaux outils et de nouvelles innovations. Suivre les nouvelles tendances, sinon les devancer dans cette industrie en constante évolution, est essentiel pour des marques qui veulent réussir dans l’environnement concurrentiel actuel. Voir l'article...

Posté par pcassuto à 00:59 - - Permalien [#]

19 mars 2017

10 digital ways to reach Millennial students

eCampus NewsBy Melissa Lopez. The best way to reach Millennial students and see an immediate impact is to stop making these big digital marketing mistakes. More...

Posté par pcassuto à 16:12 - - Permalien [#]

Roadmap of higher ed goes beyond the basics of digital marketing analytics

University Business LogoBy Karine Joly. How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I’d say probably not. More...

Posté par pcassuto à 00:50 - - Permalien [#]

17 mars 2017

Telling Your Institution's Story Visually

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Alex Budnitz. Now that you have an understanding of the process to create a compelling brand, have gotten calibrated through thoughtful research, and have developed resonant messaging, you’re ready to turn an eye to design. More...

Posté par pcassuto à 21:23 - - Permalien [#]

Social Listening Belongs in the Modern Marketer’s Toolbox

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Liz Gross. In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. More...

Posté par pcassuto à 21:21 - - Permalien [#]

Promoting Study Abroad Using Your Existing Digital Platforms

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Megan Brenn-White. Pitching your institution’s international opportunities to current students and prospects demands a clear understanding of the audiences, but doesn’t require huge budgets. More...

Posté par pcassuto à 21:20 - - Permalien [#]

Marketing for Alumni Events: Principles in Practice

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Tim Jones. Using established marketing practices as the foundation for planning and execution, Clarkson University created a unique event that brings alumni back to campus to connect with students. More...

Posté par pcassuto à 21:16 - - Permalien [#]

Meaningful Messaging

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Meg Fowler Tripp. Once you’ve done your research and synthesized what you’ve learned, it’s time to put that knowledge to work: you’re ready to develop a messaging framework that will help you become known for what you want to be known for. More...

Posté par pcassuto à 18:50 - - Permalien [#]