18 décembre 2016

New stream of market intelligence

University Business LogoSubmitted by Stefanie Botelho. The American International Recruitment Council (AIRC), a provider of independent certification of recruitment agencies, and StudentMarketing, a global market intelligence and strategic development company, have signed a 3-year Memorandum of Understanding (MoU) to become strategic partners. More...

Posté par pcassuto à 11:45 - - Permalien [#]

Digital marketing trends for higher ed in 2017

University Business Magazine logoBy Karine Joly. Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. More...

Posté par pcassuto à 10:06 - - Permalien [#]

07 décembre 2016

Institutional branding crucial, says Australian VC, after viral video success

By Sara Custer. After a video reflecting the journey of a South-Sudanese refugee from child solider to a Western Sydney University graduate went viral last year, vice-chancellor Barney Glover has argued that sophisticated branding campaigns are now fundamental for universities to stand out in the increasingly competitive global higher education landscape. More...

Posté par pcassuto à 10:03 - - Permalien [#]

US: new partners, business model for Bridge

By Sara Custer. Bridge Education Group has announced three new university partnerships in the US. The Denver-based pathway provider has also unveiled a new business model that extends marketing and recruitment services to university partners. More...

Posté par pcassuto à 09:57 - - Permalien [#]

Authenticity, engagement is key in destination marketing

By Amy Baker. Destination marketing organisations are becoming sophisticated in how they identify and reach international students, both pre-arrival and onshore, by building strategies to attract and then retain them. More...

Posté par pcassuto à 09:40 - - Permalien [#]

Working holidays – a launchpad for study and long-term ties

By Anton Crace. For marketers, this is an ideal sale. Brand loyalty and word of mouth are two of the most powerful marketing tools available to any business and education players in both Australia and the US, which offers a similar short-term working visa, understand this. More...

Posté par pcassuto à 09:14 - - Permalien [#]

05 décembre 2016

Branded house, house of brands, or something else?

By Rob Zinkan. Should higher ed move beyond the branded house versus house of brands discussion and develop its own framework for brand architecture. More...

Posté par pcassuto à 01:02 - - Permalien [#]

Micro-Moments for Higher Education

By Paul Redfern. I recently read a report from Google about micro-moments in the digital world. Of course this concept is not new; the business world has been talking about it for close to two years. But I have yet to see it applied to higher education. More...

Posté par pcassuto à 01:01 - - Permalien [#]

26 novembre 2016

7 ways to harness technology for campus branding

eCampus NewsBy Krystal Putman-Garcia. How to grow your online brand and generate offline results for success in campus branding. More...

Posté par pcassuto à 19:06 - - Permalien [#]

Building a powerful college brand online

University Business LogoBy John Meagle. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. More...

Posté par pcassuto à 15:10 - - Permalien [#]