04 novembre 2016

The emptiness of branding universities for “success”

Résultat de recherche d'images pour By Sue Sorensen. As a student, I was pleased to be part of a school where we at least allegedly strived to serve each other and society. More...

Posté par pcassuto à 16:39 - - Permalien [#]


02 novembre 2016

Why an editorial style guide is critical for higher education marketing

By . Universities are becoming increasingly aware of the need to manage their brand across diverse departments, programmes, and divisions. More and more, there are written guidelines governing how to use the logo, fonts, or colours, but the words themselves often fall through the cracks. More...

Posté par pcassuto à 21:51 - - Permalien [#]

29 octobre 2016

6 questions today’s admissions and marketing should be asking

eCampus NewsBy Meris Stansbury. New consumer study analyzes prospective students’ online-based research habits and how these habits can inform admissions and marketing practices. More...

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20 octobre 2016

Redorer l'image de l'université

La Nouvelle RépubliquePar Mariella Esvant. Le catalogue de formations, déjà toiletté à la marge, pourrait être largement rebattu, guidé par la désaffection pour les études de langues et civilisation, les lacunes régionales en commerce et management, ou encore le succès de doubles cursus sur le modèle « droit-langue ». Voir l'article...

Posté par pcassuto à 18:36 - - Permalien [#]

18 octobre 2016

3 bonnes pratiques pour valoriser votre marque employeur sur internet

Accès à l'accueil - Pôle emploiLa recherche d’emploi est de plus en plus digitale : 64% des personnes en recherche d’emploi consultent quotidiennement les sites d’emploi. D'où la nécessité pour les entreprises de développer leur présence sur le web. Revue des bonnes pratiques pour faire rayonner votre marque employeur et ainsi renforcer l’attractivité de votre entreprise. Voir l'article...

Posté par pcassuto à 22:19 - - Permalien [#]


14 octobre 2016

Valuing international students in marketing and recruitment

By . The drive for universities to internationalise is often not based on morality or ethics, but on good economic sense. The financial contribution made to universities – and the host country – by international students is immense. However, at many, if not all, higher education institutions, the focus is on growing international recruitment at the lowest possible cost. More...

Posté par pcassuto à 10:26 - - Permalien [#]

If universities were rocks how would they be marketed?

By Andrew MacDonald. The following opinion piece by NTEU Policy and Research Co-codinator Paul Kniest was published in The Australian’s Higher Education supplement (12/10/16) and takes an irreverent look at university marketing slogans. More...

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07 octobre 2016

University marketers: try making your message more Snapchatty

The Guardian homeBy. Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphs. More...

Posté par pcassuto à 10:18 - - Permalien [#]

02 octobre 2016

Building Relationships Beyond Your Campus

By Tim Jones. One of the things that fascinated Alexis de Tocqueville, observer and critic of democracy, was the extraordinary extent to which Americans “associate.” More...

Posté par pcassuto à 00:30 - - Permalien [#]

Why Market Segmentation in Higher Education Matters

By Tim Jones. One of the most frustrating answers to the question “who is your audience?” is all too common in higher ed — “everyone.” But that answer doesn’t help anyone. More...

Posté par pcassuto à 00:29 - - Permalien [#]