22 mai 2017

The Language of Higher Ed Marketing

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Tim Jones. At the AMA Symposium for the Marketing of Higher Education this past December, SUNY Chancellor Nancy Zimpher advised marketers to frame brand discussions with faculty and staff with the following question: What is our institution’s public narrative? Suggesting that the term “public narrative” is easier for others to grasp and support than “brand,” she outlined a brand theory based on vision, impact, and design aimed at reclaiming that narrative. More...

Posté par pcassuto à 22:11 - - Permalien [#]


The Coming of the Phigital Generation — and Reality

https://www.insidehighered.com/sites/default/server_files/styles/large/public/media/CTA-IHE-banner640-150.png?itok=VxlaUtWrBy Tim Jones. For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels. More...

Posté par pcassuto à 22:09 - Permalien [#]

Net Neutrality and Data Equity

By Jeanne Zaino. Thursday the Federal Communications Commission (FCC) voted to begin the process of dismantling Obama-era regulations regarding net neutrality. The now Republican-led FCC voted 2-1 to start the 90-day process of rolling back regulations put in place in 2015. More...

Posté par pcassuto à 22:04 - - Permalien [#]

How to...

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. “What advice would you give to one who would like to move into CC admin from 4-year teaching?” More...

Posté par pcassuto à 22:00 - - Permalien [#]

Legislatures Teach

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. Apparently, the state of Florida is looking at following up its ban on mandatory remediation with a funding cut. The logic is that if colleges aren’t teaching remedial courses anymore, what do they need all that money for. More...

Posté par pcassuto à 21:52 - - Permalien [#]


Housing, Part II

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. Last week I did a post, inspired by Richard Florida’s work, detailing why property taxes tend to be the most loathed, and therefore politically vulnerable, form of tax.  Continuing on the theme of housing, this one is a response to the Chronicle piece about faculty not being able to afford to live in some expensive areas. More...

Posté par pcassuto à 21:50 - - Permalien [#]

Homeownership and Angry VotersHomeownership and Angry Voters

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. I’ve been thinking a lot about Matthew Desmond’s latest piece in the New York Times. In many ways, it’s a followup to his outstanding book Evicted. It traces the regressive effects of housing policy on the distribution of wealth among families, with a particular focus on the mortgage interest tax deduction. More...

Posté par pcassuto à 21:48 - - Permalien [#]

Graduation!

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. Friday is graduation at Brookdale. We actually have two ceremonies -- one in the morning and one in the afternoon -- to make room for all the grads. More...

Posté par pcassuto à 21:46 - - Permalien [#]

OER and Total Cost of Attendance

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. We’ve all had colleagues who tended towards conspiracy theories. At a previous job, I pranked one once by leaving a folder on my desk labeled “My Top Secret Plans for World Domination, Part One.” It was empty. More...

Posté par pcassuto à 21:45 - - Permalien [#]

A Tribute

http://www.insidehighered.com/sites/default/server_files/styles/large/public/confessions_of_a_community_college_dean_blog_header.jpgBy Matt Reed. I’d like to take a moment to acknowledge the unsung heroes of higher education. More...

Posté par pcassuto à 21:44 - - Permalien [#]